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Write Right
by Bob Osgoodby
How many times have you been told that a great way to gain
exposure for your business or website has been to write an
article and get it published in various Newsletters or E-zines?
Let's assume you write a timely, interesting article, and take
the time to figure out who to submit it to, but it never gets
published. Why?
Publishers are busy folks, and most are cautious. If you send
your article as an attachment, many won't even open it. With all
the talk about viruses on the web, a cautious publisher won't
open an attachment - even from someone they know. So, if you
are serious about having an article published, forget that
approach. This addresses the cautious part.
Gary Foreman, author of "The Dollar Stretcher" gives it to you in
three ways.
First, the article is part of the E-mail, so a publisher can
quickly scan it to determine if it fits their publishing needs. He
then gives it to you as both a text file and an HTML file. The
point here is that he gives you a choice of formats.
Let's talk about the busy part. Some authors place their
articles on an autoresponder which you simply send a blank e-mail
to, and it is delivered very quickly. But it is a two step
process. If the author gives no clue as to what it is all about
or its length, many publishers will not take that extra step.
Others simply send out an announcement that there is a new
article on their web page. Now the publisher has to go to the
web page to see if the article fits their needs - very few
publishers have the time to do this.
So what is the best way to submit an article?
As an E-mail of course! Give the publisher permission to use
your article in the E-mail, any quid pro quo's that you desire,
followed by the article. If it is a short article - 500 words or
so, that's all you need do. If it is much longer, give a word
count and a short synopsis of the article.
Publishers appreciate this touch - I know I do.
One final thought. Most publishers have a limited amount of
space for your article. Shorter articles (500-700 words) have a
better chance of being published than longer ones (1,000 words or
more).
Articles less than 500 words have a great chance of being
published. Publishers are always looking for "fillers". Dr.
Kevin Nunley is the "King" of these types of articles, which
average about 200 words. Kevin can get his point across in a
short article that might take a less talented author several
thousand words.
Face it - most articles have a key point to make. If subscribers
have to plow through tomes of information to get that point, they
usually page down to the next article - publishers realize this.
Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://www.adv-marketing.com/business to subscribe.
As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com
 work at home
get paid to shop
write articles for traffic
free content
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