Informational products, also known as Info-Products and IP's, are exactly what the name implies. They are products that are made up of information-your information, or a compilation of other people's information. With their permission of course.
This column will introduce you to the best IP products in terms of impact and profits, explain how you can create them, and give you tips on how you can earn money from them.
Why IP's? They are:
- A great lead generator, client pleasers, and a way to keep in touch with those who may have left your buying nest.
- To those who don't know you, they will now.
- To those who do know you and are acquainted with your product or services, you are giving them a value added opportunity.
- To those who are with your competitors, they are reminders that you still care and would welcome them back with open arms.
The following list should set your creative and informational juices flowing.
These are the twelve most popular products to assist you in maximizing
your biz-ability with viz-ability. (tm)
- Articles
- Columns
- Special reports
- Audio cassette tapes & CD-ROMs
- Videos
- Books and electronic Ebooks
- Newsletters and Ezines
- Seminars
- TeleSeminars
- Board games
- Calendars
- Posters
Articles
If non-fiction / self-help writing is your passion, this avenue offers you the potential of bringing in a six-figure income. Competition is swift, but a good writer is always welcome. Everyone can benefit from learning about skills, training techniques, inter-personal relationships, client management, visibility marketing, smile training, stress management, lead generation technology, and a list of hundreds of other topics. If you have the know how, then try your hand at article writing.
Columns
Whether you write a column for one newspaper, magazine, or ezine, or you syndicate it, columns are a great way to announce your expertise to the world and keep your expertise in the front of the mind's eye. The advantage to writing articles is that once the information is written you can always repackage it to a book, a Special Report, an audio series, or a seminar. and place it elsewhere.
Special Reports
A special report can be as short or as long as you want it to be, and you can charge as much or as little as you want to, depending on what the market will bear.
Sample your database. Ask them what keeps them up at night, or what the latest topics they encounter at happy hour. Think about what questions your audience asks you most frequently. What do they want you to solve? What makes them come to you in the first place? These all make great Special Report topics.
Audio tapes and CD-ROMs
Joggers, drivers, subway riders, laundry doers and airline passengers can be found listening to audio tapes and CD's. Not everyone has the time or the circuitry to read. Tape or burn the text of your special reports, seminars, teleseminars or articles.
Books and electronic Ebooks
Writing a non-fiction, self-help book is just a longer version of your articles, column, newsletter or special reports or your book could even be a compilation of these. A book, whether published or self-published adds greatly to your credibility and can make you a good living. Once you get the chapters down it's full speed ahead.
Newsletters and Ezines
Keeping in touch with your target market on a consistent basis is not only good for business, it is good business. Newsletters and ezines are a major way to romance your database as well as acquire new advocates from their pass-alongs or viral marketing.
Seminars
Service clubs, associations, a living room or a cruise ship. If you like performing or you just want to stand and deliver, this is a gratifying and profitable way to get your message in front of your buying audience. Copy your materials and license them.
TeleSeminars
This IP is a seminar or a chat via phone to people all over the world, without either of you leaving your home or office. All it takes is a bridge line, a phone number and an appointed time for the magic to begin.
Videos
The next best thing to being there.
Board games
Board games are not just child's play. It's a corporate-acceptable, innovative and ingenious way to put your information out there. It's also a wonderful tradeshow booth attention grabber, excellent for team building skills, excellent for problem solving, a way to break the ice and introduce employees to one another, and a fun way to share what you have to offer.
Calendars
With this method you have 365, 52 or 12 ways to offer tips, trends and advice, while being right in front of them. A wonderful gift idea and stocking stuffer.
Posters
Offer words of wisdom, enlightening thoughts, points from your speeches, books, or your other forms of IP's. Give them motivational ideas to decorate their walls and empower their souls. Make them large or small, framed or unframed. Give them as gifts, or sell them.
Overview
Each of these informational products is a potential moneymaker in many different ways. The most important thing to remember is that even if these products don't bring you money directly, they will bring you the end product of notoriety. And it is the notoriety that can be the product to make you your money through consulting, coaching, or retainer clients.
And never forget. The most powerful informational product of all is you. Because it is from you that all else springs. Create, Promote, Prosper. I look forward to our next encounter.
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Who Is Raleigh Pinskey
P.T. Barnum said "Without promotion something terrible happens, Nothing! Raleigh Pinskey is all about stamping out that nothing and replacing it with marketing and PR strategies that help you put your message in front of your buying public. Strategies that help you "maximize your biz-ability through viz-ability (TM)."
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Entrepreneur and business owner, she is the CEO of The Raleigh Group ~A Viz-Ability Marketing & PR Company, founded in 1979 specializing in creating online and offline customized brand equity and solutions for global mark eting entrepreneurs, service providers, authors and products. Her goal and passion is to make them successful, viz-able and prosperous, and then have them pass that success model on to others.
Raleigh consults, coaches, speaks on, and authors customized resources on the topic of Viz-Ability Marketing (TM) - her unique blend of hard line marketing, promotion and branding strategies that are woven with the gentle touch of community- based PR. She is the author of eleven media management, PR and marketing books including: 101 Ways to Promote Yourself (book & audio), 101 Ways to Get on Talk Shows, 101 Ways to Write Dynamic Media Releases, 101 Ways to Market Your Business and Yourself On The Internet, 101 Ways to Sell Your Books and Info-Products On The Internet, 101 Ways to Promote Your Book (audio), and more.
Visit PromoteYourself.com where you'll find a free monthly electronic newsletter filled with Viz-Ability Marketing & PR Tips, and a selection of her 52 articles that appear in a wide variety of print and elect ronic publications. Her other site, PromoteYourBooks.com offers the promotional opportunities to fellow authors and publishers.
 work at home
get paid to shop
write articles for traffic
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